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Annual Conference & Marketplace

Annual Conference & Marketplace

NAPEO's 2018 Annual Conference & Marketplace
September 5-7, 2018
JW Marriott Phoenix Desert Ridge Resort and Spa
Phoenix, Arizona

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NAPEO’s flagship event, our Annual Conference & Marketplace, is the largest and most multi-faceted PEO educational and networking event of the year.It's your annual opportunity to gather with your PEO colleagues from around the country to share lessons learned and gain insight from expert speakers. You won’t want to miss the classroom learning complemented by interactive discussion forums, a comprehensive trade show, and valuable networking forums.This is the must-attend event for all PEO professionals and industry vendors!

Join us in 2018 at the JW Marriott Phoenix Desert Ridge, a newly renovated luxury resort that offers 4-star amenities and superior service in an ideal location.

Who Should Attend?

  • PEO owners, presidents, and senior managers
  • Service providers to the PEO industry
  • Newcomers to the PEO industry

Schedule of Events

Tuesday, September 4, 2018

1:00pm – 7:00pm

Registration Open

1:30pm - 3:00pm

Federal Government Affairs Committee Meeting

3:00pm - 4:30pm

State Government Affairs Committee Meeting

4:30pm - 6:00pm

Legal Advisory Council Meeting

4:30pm – 6:00pm

PAC Committee Meeting

6:00pm - 7:00pm

Service Partner Reception
(Open to all exhibitors & Associate Members)

7:00pm – 10:00pm

PAC Donor Appreciation Event


Wednesday, September 5, 2018

7:00am- 8:00pm

Registration Open

8:00am - 3:00pm

Exhibitor Set-Up

9:00am – 10:00am

Healthcare Committee Meeting

9:00am - 12:30pm

PEO Primer Legal/HR
(Additional registration and fee to attend)

9:00am - 12:30pm

PEO Primer Operations/Technology
(Additional registration and fee to attend)

10:30am – 1:30pm

NAPEO Board of Directors Meeting & Lunch
(Open to all NAPEO members)

12:30pm - 1:30pm

PEO University Lunch
(Additional registration and fee to attend)

2:00pm - 3:15pm

Opening General Session with Kaihan Kripendorff: Intrapreneurship: Driving Innovation From Within

3:30pm - 4:30pm

Breakout Sessions
--- Making the Most of NAPEO’s Market Research Part 1: Building a Successful Marketing Program Based on the Results
---DOL Compliance: Is Your Organization at Risk?

4:30pm - 4:45pm

Networking Break

4:45pm - 5:45pm

Breakout Sessions
--- Making the Most of NAPEO’s Market Research Part 2: Increase Sales by Listening to What Business Owners Told the Researchers
---FROS Session
---An Honest Look at the Ancillary Goods PEOs Provide to Clients

6:00pm - 8:00pm

Opening Marketplace Reception

8:00pm - 10:30pm

CEO Forum Dinner & Race Track Experience


Thursday, September 6, 2018

7:00am - 7:30pm

Registration Open

7:00am - 8:20am

ESAC Annual Participant Breakfast Meeting

8:00am - 8:30am

​Continental Breakfast

8:30am - 9:30am

Keynote Presentation with Peter Sheahan: MATTER: Finding opportunity in disruption to create more value and become the obvious choice

9:30am - 10:30am

Annual NAPEO Membership Meeting

10:30am - 11:00am

Networking Break

11:00am - 12:00pm

Breakout Sessions
---NAPEO’s Whitepaper Findings
---How to Effectively Manage Sales Consultants and Director of Sales in PEO Industry
---Small and Large Employer Benefit Trends and Innovation

12:00pm - 2:00pm

Lunch in the Marketplace

12:30pm – 2:00pm

Accounting Practices Committee Meeting

12:30pm – 2:00pm

Marketing & Communications Committee Meeting

2:00pm - 3:00pm

Breakout Sessions
---Worth It or Not: Marketing Ideas to Jump On (and Some to Avoid)
---Economic Update
---Accelerate Your Growth or Sell Your PEO Company?

3:15pm - 4:15pm

Breakout Sessions
--- Sales Analytics & Selling Larger Deals
---Controlling EPLI Costs
---Keeping Clients Engaged

4:15pm - 4:30pm

Networking Break

4:30pm - 5:30pm

Breakout Sessions
---Things You Might be Doing Right (or Wrong) with your Multiple Employer 401(k) Plan: Best Practice Tips from the Trenches
---How to Survive a Regulatory Audit of a PEO Benefit Plan
---NAPEO Government Affairs Update

5:30pm - 7:30pm

Marketplace Reception

7:30pm - 9:30pm

Exhibitor Breakdown

8:00pm - 11:00pm

NAPEO’s State Fair


Friday, September 7, 2018: Technology Day

8:00am – 12:30pm

Registration Open – Mediterranean Foyer

8:00am - 10:00 am

Exhibitor Breakdown

9:00am - 10:30am

Breakfast Session: Working with Your PEO Technology Provider, A Candid Conversation for both PEOs & Technology Providers
Andrew Ronson, Executive Partner, FPOV Technology Consulting

10:45am – 12:00pm

Digital Marketing: Technology and Content Working Together

12:15pm - 1:30pm

Luncheon Session: Cyber Security: In Hackers We Trust
Jay Kaplan, CEO, Synack & Former NSA Hacker


***Full registration includes access to all conference events (including the evening event). Early registration discounts end on Friday, August 3, 2018 and registrations rates go to regular registration rates. All onsite registrations will go up by $100.

Full Registration - Early Member Rate - $1,185
Full Registration - Early Non-Member Rate - $2,185
Full Registration - Regular Member Rate - $1,235
Full Registration - Regular Non-Member Rate - $2,235
Wednesday Only Registration - Member Rate - $520
Wednesday Only Registration - Non-Member - $875
Thursday Only Registration - Member Rate - $765
Thursday Only Registration - Non-Member Rate - $1,175
Friday Only Registration - Member Rate - $520
Friday Only Registration - Non-Member Rate - $875
Confirmed Exhibitor - Full Conference Registration - $595
Confirmed Exhibitor -Booth Representative - $375

All cancellations, additions, and changes must be submitted to NAPEO in writing. Refunds will be issued for cancellations made through Monday, August 27th. A $125 processing fee will apply to all cancellations to cover administrative and event preparatory costs. No refunds will be given on or after Tuesday, August 28th. 

Register Now

​Hotel Reservations
​NAPEO does have a block of room reserved for conference attendees. The link to reserve hotel rooms will be emailed directly to attendees after they register for the event.  For questions on hotel reservations, please contact Taylor Oster at or (703) 739-8168. 

NAPEO would like to thank the following sponsors whose generous support ​helps make the 2018 Annual Conference & Marketplace possible.

Opening General Session                                                    General Session    

Wi-Fi Sponsor                    Mobile Device Charging Station                 Sweet Shoppe

Evening Event Sponsors


CEO Forum



Turn-down ​Service with Gift                 Program-at-a-Glance                Starbucks Gift Card

Wall Clings




Stair Clings                          Water Coolers                           Exhibit Hall Row Directional Signs


PEO University

Opening Marketplace Reception 

Marketplace Reception                             ​ 

Marketplace Exhibit Hall Lunch


Service Partner/Leadership Reception                               Breakfast Session       


Arizona Welcome Reception                                                   Registration Desk Sponsor           


Do-Not-Disturb Door Hangers                         Hotel Keycards

Conference Proceedings Notebook                         Mobile App


Networking Break/Continental Breakfast

Conference Bags                Conference Notepads                          Conference Pens                 



Luggage Tags                                  Lanyards

 Item Giveaway 


Questions about the conference? Contact Robin Schlesinger,(703) 739-8176.

Interested in Exhibits or ​Sponsorships? Contact Nancy Benoudiz, (703) 739-8169.