Emerging Issues Series
SalesQuest: A Focus on Selling ASO

Doubletree Paradise Valley Resort
Phoenix, AZ
April 21-22, 2010

Who Should Attend?  ¦  Schedule of Events  ¦  Hotel Information
Pricing Information   ¦   Register Now
This is the training event for PEO sales professionals. You won't want to miss this interactive learning forum where no business topic is off limits. This year, we will focus on selling ASO and having flexibility in your sales process. Presentations from PEO speakers will be complemented by an opening general session for both PEO sales professionals and owners on the changing climate of selling PEO and ASO under the same roof. You will gain insight on how to do to sell both PEO and ASO, how to sell upstream (to larger clients/companies), and the differences in selling PEO versus ASO.

Who Should Attend?

• PEO sales representatives and managers
• Vice Presidents or Directors of Sales and/or Marketing
• PEO owners
• PEO legal counsel
• Consultants providing sales or marketing services to PEOs

Schedule of Events

Event Sponsors: BizActions, F.W. Davison & Company, slavic401k.com, SwipeClock

Day 1 - Wednesday, April 21, 2010
9:30am - 12:30pm	PEO Primer (separate registration and fee required to attend)
11:00am - 1:00pm	Arizona Leadership Council Forum Sponsored by F.W. Davison & Company, slavic401k.com (separate registration and fee required to attend)
1:00pm - 2:00pm	Registration
2:00pm - 3:30pm	On Target -Profiles of the Right Prospects for ASO ServicesRobert G. Adams, Chairman, Adams Keegan, Inc. John W. Allen, CPA, President & COO, G&A Partners
3:30pm - 4:00pm	Networking Break Sponsored by eflexgroup.com & SaaShr.com
4:00pm - 5:30pm	Killer HRO Selling Skills: Effectively Selling PEO and ASO Together Clay Kelley, PHR, Chief Results Officer, Clay Kelley
5:30pm - 6:15pm	Legal Pitfalls in Selling ASO: How to Avoid Doing Hard Time Part I Ted N. Kazaglis, Esq., Partner, Jackson Lewis LLP
6:15pm - 7:15pm	Networking Reception Sponsored by Pinnacle Financial Services, Inc.
Day 2 - Thursday, April 22, 2010
8:30am - 9:00am	Continental Breakfast Sponsored by Wells Fargo Insurance Services
9:00am -10:30am	The Seven Deadly Sins of the Complex Sales Proposal Tom Sant, II, Hyde Park Partners
10:30am - 11:00am	Energizing Break at the Brain Bar Sponsored by Transamerica Retirement Services Ask your burning questions of our resident "brains."
11:00am - 11:45am	Legal Pitfalls in Selling ASO: How to Avoid Doing Hard Time Part II Ted N. Kazaglis, Esq., Partner, Jackson Lewis LLP
12:00pm - 12:30pm	Networking Lunch with Special Guest Speaker Richard Goldman Leveraging New Business Opportunities in the HR Outsourcing Space Sponsored by Clay Kelley

NAPEO thanks the following generous sponsors of the Unemployment Insurance: Emerging Crisis Seminar:

Event Sponsors:

Networking Reception Sponsor:

Luncheon Sponsor:

Energizing Break Sponsors:

Affordable Hotel Room Rates
NAPEO has reserved a block of rooms at the Doubletree Paradise Valley Resort. To receive the NAPEO discounted room rate of $139 single or double occupancy, call the hotel directly at (480) 947-5400 and use the Group Code NAPEO. This rate is available until April 6, 2010.

Pricing:

NAPEO Member Companies
First attendee from company	$445
Additional attendees from company	$395
Non-Member Companies (All attendees from company)	$745
Reception Only	$50
PEO Primer
Full Conference Registrants	$95
PEO Primer Only	$295
Arizona Leadership Council Forum	$45

Questions about SalesQuest?
Contact Robin Schlesinger at rschlesinger@napeo.org or (703) 739-8176.

Do you have a great idea for NAPEO's Emerging Issues Series?
Suggest a topic or speaker (yourself or someone you wish to recommend), and NAPEO will consider it for a future event.

Topic Suggestion Form
Speaker Application Form

Interested in sponsorship opportunities at NAPEO's Emerging Issues Series? Please contact Don Cooksey at The Townsend Group at (301) 215-6710 x 117.