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CEO Forum

NAPEO's CEO Forum is open to NAPEO PEO member company CEOs and other C-level executives within these member PEO companies.

Program Information

NAPEO’s 2019 CEO Forum combines practical and hard-hitting executive education and PEO related content along with informal peer networking. This year’s CEO Forum will again be available a la carte, so you can pick and choose to attend, one, two, or all of the events. The executive education component of this year’s program will again offer the unique opportunity to learn from three Stanford University professors, a once in a lifetime opportunity to learn from the best of the best! In addition to this invaluable learning experience, you’ll benefit from the opportunity to forge lasting connections with like-minded industry colleagues in an informal setting.

Forum 1 — Palo Alto, CA — Westin Palo Alto    Register Now

Executive Learning with Stanford University Professors 
Back again for 2019, a chance to learn from three well known Stanford professors and authors in a unique small-group setting.

Here’s the lineup for this year:​

Thursday March 21, 2019
2:00pm – 3:30pm         Margaret Neale - Five Steps to Better Negotiating: Winning can Mean More than Dollar Signs
3:30pm – 4:00pm         Networking Break
4:00pm – 5:30pm         David Demarest - Reputation Management: The Leader’s Role in the Midst of Change
6:00pm – 9:30pm         Networking Dinner

Friday, March 22, 2019
8:30am – 9:30am          Continental Breakfast
9:30am – 11:00am        Jeffrey Pfeffer - Dying for a Paycheck
11:00am – 11:30am       NAPEO Update
11:30am – 12:30pm      Networking Lunch

  • Margaret Neale, Five Steps to Better Negotiating: Winning can mean more than dollar signs. The modern framework for negotiation is broken. Most of the prevailing theories see negotiations as battles in which the players act rationally in their own best interests. If you are lucky, this is a battle you might win. But what if you reframed the whole idea, to think of a negotiation not as a fight but as a problem-solving exercise? And one in which emotions can play a systematic and powerful role? Come to this event and you will hear Margaret Neale, The Adams Distinguished Professor of Management and the Robert and Marilyn Jaedicke Faculty Fellow for 2018-2019 at Stanford GSB, challenge longstanding conventional wisdom on negotiating. They say that when people cease to see negotiation as a fight, they open themselves up to more creative solutions and are more able see more situations as opportunities to negotiate.
  • David DemarestReputation Management: The Leader’s Role in the Midst of Change 

    As Stanford’s (almost retired) senior public affairs official, David Demarest reports to the President of the university and oversees Stanford’s government relations – federal, state, and local, as well as community relations. For many years he also oversaw the university’s communications and special events organizations. Demarest served four years as an assistant to President George H. W. Bush and member of the White House senior staff. As White House communications director, he worked directly with the president, the White House chief of staff and the Cabinet, and in that capacity managed a broad range of White House communications activities. In these roles, he knows firsthand how to manage your company’s reputation when going through an organizational change. NAPEO will also honor Dave as he takes his next step professionally.  He will be stepping down as the head of public affairs at Stanford, but will still be teaching and using his free time to finish his book about this time with George H.W. Bush.

  • Jeffrey Pfeffer, The Thomas D. Dee II Professor of Organizational Behavior at Stanford GSB will speak to the group on the topic of his new book, “Dying for a Paycheck​,” based on groundbreaking new research. In his timely, provocative book, Jeffrey Pfeffer contends that many modern management practices hurt employee engagement, increase turnover, and adversely impact employees’ physical and emotional health and company performance. He offers ways to build human sustainability at work. This timely topic will delve into what you, as employment professionals, can do to help the current workforce and help you and your client’s management team run their organizations.

​Hotel Reservations
NAPEO reserved a block of rooms at the Westin Palo Alto at the discounted rate of $469/night. While this block closed on Monday, March 4, 2019, there is limited availability in our block. If you are interested in making a reservation at the Westin Palo Alto inside NAPEO's room block, please email Taylor Oster with your arrival and departure dates.

NAPEO thanks the March CEO Forum Sponsors 

PrismHR         Silva Logo_NAPEO_1         Slavic401k
 metlife_eng_logo_rgb    Fisher Phillips    

Forum 2 — Washington, DC

May 20, 2018 — 6:00pm - 10:00pm
An Evening with a DC Insider
Drinks with a View and Dinner with a DC Insider

NAPEO thanks the May CEO Forum Sponsors

PrismHR        Silva Logo_NAPEO_1          Slavic401k
 McHenry    Clay Kelley    


Forum 3 — ​​Austin, TX - JW Marriott Austin

September ​16-17, 2019

Back again for 2019 - The CEO Lounge, where you can spend time with fellow PEO execs exchanging ideas or catching up over coffee or drinks. We will have a few scheduled sessions in the lounge,  but aside from these activities, during breakout sessions, if you would rather put your feet up or meet up with fellow CEO, the lounge will be open with food and drinks along with some fun and games too! Also included will be an off-site dinner and live music event on Monday evening. NAPEO thanks the sponsors of the CEO Forum Experience at NAPEO's Annual Conference & Marketplace

PrismHR        Silva Logo_NAPEO_1          Slavic401k
 Clay Kelley    Fisher Phillips    payroll_funding_logo
 PEOAuxLogo (1)