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CEO Forum

NAPEO's CEO Forum is open to NAPEO PEO member company CEOs and other C-level executives within these member PEO companies.

Program Information

NAPEO’s 2017 CEO Forum combines practical and hard-hitting executive education and PEO related content along with informal peer networking. This year’s CEO Forum will again be available a la carte, so you can pick and choose to attend, one, two, or all of the events. The executive education component of this year’s program will again offer the unique opportunity to learn from three Stanford University professors, a once in a lifetime opportunity to learn from the best of the best! In addition to this invaluable learning experience, you’ll benefit from the opportunity to forge lasting connections with like-minded industry colleagues in an informal setting.

Forum 1 — Palo Alto, CA — Westin Palo Alto    Register Now
March 9, 2017 — 2:00pm - 9:00pm (dinner included)
March 10, 2017 — 8:30am - 1:00pm (breakfast and lunch included)

Executive Learning with Stanford University Professors 
Back again for 2017, a chance to learn from three well known Stanford professors and authors in a unique small-group setting.

Baba Shiv, a hit back in 2013 will be back again this year.  He is the The Sanwa Bank, Limited, Professor of Marketing, Director of The Innovative Technology Leader, Director of the Stanford go•to•market in Mexico City, and the Co-Director of the Strategic Marketing Management. He has done extensive work on the emotional brain, documenting its powerful role in shaping decisions and experiences. His work includes the application of neuroeconomics to the study and practice of innovation and entrepreneurial leadership in companies, from Silicon Valley startups to Fortune 500 companies, as well as countries including India, Malaysia and New Zealand"

His recent work examines the interplay of the brain’s "liking" and "wanting" systems and its implications for marketing, innovation, leadership and decision making. The nature of the issues that he examines are: Does being denied something make people pursue it more hotly but also simultaneously like it less? Does a wine's price tag price affect the pleasure one experiences? In the past few years, he has also focused his attention onto the neuroeconomics behind innovation and entrepreneurship leadership in companies small and large, from silicon valley tech startups to Fortune 500 companies Baba Shiv teaches courses at the GSB that build on his research interests.He frequently hosts executives from around the world in executive education programs at Stanford on strategic marketing management, design thinking and customer-focused innovation.

Jesper B.Sørensen, The Robert A. and Elizabeth R. Jeffe Professor and Professor of Organizational Behavior, Professor of Sociology (by courtesy), School of Humanities and Sciences, and the The Katherine and David deWilde Faculty Fellow for 2016-2017 will speak the group about "Strategy as Argument".  The focus will be on how to improve strategic thinking and decision-making within your PEO.

Sørensen specializes in the dynamics of organizational and strategic change, and their implications for individuals and their careers. His research on firm outcomes has focused on the impact of organizational structure and culture on organizational learning, performance and innovation. His work of the dynamics of teams has led to new insights concerning how people respond to changes in the racial composition of their workgroups. Sørensen has most recently published a number of papers on the ways in which work environments shape the decision to become an entrepreneur. He is currently interested in how investors and consumers make sense of new products or ventures that leverage radically new innovations, and the strategic implications of these processes.

Sarah A. Soule, The Morgridge Professor of Organizational Behavior, the Senior Associate Dean for Academic Affairs, Professor of Sociology (by courtesy), School of Humanities and Sciences will speak to the group on Organizational Design.  She approaches organizational design as a way to bring in design thinking.  That is, how might design thinking help us to solve organizational problems?  Her research examines state and organizational-level policy change and diffusion, and the role social movements have on these processes.

Hotel Reservations
NAPEO has negotiated a reduced group rate at the Westin Palo Alto of $429. To make reservations, you can dial toll free (800) 937-8461.Those calling in reservations must mention NAPEO’s CEO Forum in order to receive the group rate. You may also reserve via email at Reservations made via email must include the following: Guest Name, Arrival/Departure Date, Address, Phone # & Name of Group. To guarantee a reservation, one must give a credit card number and expiration date.


NAPEO would like to thank the following sponsors whose generous support will help make the March ​CEO Forum possible:


Forum 2 — Washington, DC
May 8, 2017 — 6:00pm - 10:00pm
An Evening with a DC Insider
Drinks with a View and Dinner with a DC Insider at the offices of Davis & Harman


NAPEO would like to thank the following sponsors whose generous support will help make the May ​CEO Forum ​possible:


Forum 3 — ​Orlando, FL - JW Marriott Grande Lakes

September ​6-8, 2017


NAPEO would like to thank the following sponsors whose generous support will help make the ​September CEO Forum possible:


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