Join researcher Shelly Adcock of Povaddo as he takes a deep dive into the comprehensive market research he conducted on NAPEO’s behalf. Find out what the research uncovered about why PEOs have the customers they have, why more businesses aren’t using PEOs, and how to most effectively engage potential clients. Learn the fascinating insights learned from dozens of one-on-one interviews, six focus groups, and a nationwide survey of more than 500 small business owners and executives. Don’t miss this thorough analysis of the largest market research project ever done by NAPEO!