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New Marketing Resources

PEOs: A Good Idea

As we conclude the 2022 NAPEO Annual Conference, we want to provide you with the latest assets and content to promote both the PEO industry and your individual businesses.

Below you will find links to the latest videos from NAPEO including the “Bad Ideas” Ad Campaign as well as the “Why Do You Need a PEO?” series.

A man helps a child put on a helmet made of bubblewrap.

Bad Ideas Video Series

This attention-grabbing series is designed to reach potential PEO customers who may not know what a PEO is or why they need a PEO. Each video features a humorous “Bad Idea” before demonstrating how PEOs are contrasting “Good Idea” through the benefits they provide.

Dishwasher

Putting your laundry in the dishwasher is a bad idea. Another bad idea? Running a business without a PEO. Try a good idea, and get personalized HR solutions for your business.

Rug

Cleaning your rug with a mop is a bad idea. Another bad idea? Running a business without a PEO. Try a good idea, and get personalized HR solutions for your business.

Soup

Eating soup with a fork is a bad idea. Another bad idea? Running a business without a PEO. Try a good idea, and get personalized HR solutions for your business.

Grass

Cutting your grass with scissors is a bad idea. Another bad idea? Running a business without a PEO. Try a good idea, and get personalized HR solutions for your business.

Washing Machine

Cleaning your dishes in the washing machine is a bad idea. Another bad idea? Running a business without a PEO. Try a good idea, and get personalized HR solutions for your business.

Woodworking

Woodworking without practice is a bad idea. Another bad idea? Running a business without a PEO. Try a good idea, and get personalized HR solutions for your business.

Tower

Trying to carry it all in one trip is a bad idea. Another bad idea? Running a business without a PEO. Try a good idea, and get personalized HR solutions for your business.

Safety First

DIY safety gear is a bad idea. Another bad idea? Running a business without a PEO. Try a good idea, and get personalized HR solutions for your business.

Out of Reach

Making your own ladder is a bad idea. Another bad idea? Running a business without a PEO. Try a good idea, and get personalized HR solutions for your business.

Milk

Not checking the expiration date is a bad idea. Another bad idea? Running a business without a PEO. Try a good idea, and get personalized HR solutions for your business.

Hot Air

Inflating a tire without a pump is a bad idea. Another bad idea? Running a business without a PEO. Try a good idea, and get personalized HR solutions for your business.

Don’t Snooze

Using a mouse trap to prevent snoozing is a bad idea. Another bad idea? Running a business without a PEO. Try a good idea, and get personalized HR solutions for your business.

Burn

Cutting peppers during allergy season is a bad idea. Another bad idea? Running a business without a PEO. Try a good idea, and get personalized HR solutions for your business.

Why Do You Need a PEO? Series

This explainer series is designed to provide more detail about the specific benefits that PEOs provide by explaining the complexities of legal and regulatory frameworks related to hiring and employment. They explain why it is a Bad Idea to go it alone as a small business owner.

Overtime

Building a business shouldn’t mean guessing about overtime regulations. Instead, partner with a PEO and get expert advice to cut through the red tape.

Remote Workforce

With more employees working remotely, you might have 50 new sets of rules to learn for your business. Instead, get a PEO with expertise in every state’s policies and regulations.

Bad Ideas Social Graphics

Beyond the Bad Ideas videos, there are also static social assets of the various “Bad Ideas” for use across Facebook, LinkedIn, and Twitter. These assets help diversify your feed and provide another content type to drive engagement.

Burn

There are a lot of bad ideas out there, especially trying to run your business without a PEO. Try a good idea and get customized HR solutions for your business.

Don’t Snooze

There are a lot of bad ideas out there, especially trying to run your business without a PEO. Try a good idea and get customized HR solutions for your business.

Milk

There are a lot of bad ideas out there, especially trying to run your business without a PEO. Try a good idea and get customized HR solutions for your business.

Safety First

There are a lot of bad ideas out there, especially trying to run your business without a PEO. Try a good idea and get customized HR solutions for your business.

Washing Machine

There are a lot of bad ideas out there, especially trying to run your business without a PEO. Try a good idea and get customized HR solutions for your business.

Woodworking

There are a lot of bad ideas out there, especially trying to run your business without a PEO. Try a good idea and get customized HR solutions for your business.

Tower

There are a lot of bad ideas out there, especially trying to run your business without a PEO. Try a good idea and get customized HR solutions for your business.

Out of Reach

There are a lot of bad ideas out there, especially trying to run your business without a PEO. Try a good idea and get customized HR solutions for your business.

PEOs: A Good Idea

Featuring NAPEO members from across the country, this video focuses on why it is a Good Idea to have a PEO as a business owner. The video highlights stories of PEOs solving specific problems for their customers and helping ensure they can focus on their business rather than everything else.

PEOs: A Good Idea

PEOs can help with everything from compliance and paperwork to benefits management and payroll. Hear from PEOs sharing real stories with their customers and learn how PEOs are a Good Idea for your business.

How To Use Guide

Social Media Overview

Monthly active users: 2.91 billion

Largest age group: 25-34

Gender: 43% female, 57% male

Time spent per day: 33 minutes

Monthly active users: 2 billion

Largest age group: 25-34 (31.2%), with 18-24 close behind at 31%

Gender: 48.4% female, 51.8% male

Time spent per day: 29 minutes

Monthly active users: 810 million

Largest age group: 25-34 (58.4%)

Gender: 48% female, 52% male

63% of users access the network weekly, and 22% daily

Daily active users: 211 million (up from 187 million)

Largest age group: 18-29 (42%)

Gender: 38.4% female, 61.6% male

Time spent per day: 31 minutes

Organic Social

Using the recommended social copy, you can post videos from the Bad Ideas or the Why Do You Need a PEO? series to your company’s social media feeds. Providing interesting content on your social channels helps build an organic following of current and potential customers who come to be informed, excited, and engaged.

Best Practices:

Focus Your Attention: Don’t try to be everywhere on social media. Look at your customers as individuals and businesses and meet them where they are. If your customers aren’t active on a platform, you don’t need to engage on that platform.

Post video natively: Rather than posting a link to a Vimeo or YouTube Video, upload the video file directly to the social media platform when you post. This ensures it will play directly in your follower’s feeds.

Set a schedule: Post at a regular cadence (whether daily, twice a week, or weekly) so that users know when to expect content from your organization. Posted at a weekly cadence, the videos provided here are almost 4 months of content.

Paid Social

If you’re interested in a paid promotion of your business, you can also use the videos provided here across the various social media platforms. Paid promotion helps ensure a greater reach beyond just those who are following your business’s page.

Best Practices:

Use Paid Targeting: Most platforms offer paid targeting to ensure you are reaching the right audiences. For PEOs in particular, LinkedIn Campaign Manager offers robust targeting based on industry, company size, and title to more granularly target.

Have a Clear CTA: Having a clear call to action (CTA) makes it easier to convert audiences who engage with your ad. Whether you are suggesting they “Learn More” or “Schedule a Call,” the goal is to ensure they understand what to expect when they reach your site and that you deliver the content quickly and easily.

Track & Adjust: Ad platform offer varying analytics to understand performance. Regularly review your ads to ensure the best ROI on your ad budget, making adjustments to copy, assets, targeting, and budgets to reach your goals.