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NAPEO's 2020 Annual Conference & Marketplace

After much consideration, we’ve made the difficult decision to cancel NAPEO’s 2020 Annual Conference & Marketplace due to the continued impact of the coronavirus pandemic.  While we greatly value the opportunity to come together in person as an industry for education and networking, the safety and well-being of our members must be our top priority.

Current Exhibitors:
If you have previously reserved an exhibit booth for NAPEO’s 2020 Annual Conference & Marketplace earlier in the year,  your exhibit booth coordinator will be contacted in July with next steps and options.  If you have any immediate questions please email  Nancy Benoudiz.

Exhibit Information for NAPEO's 2021 Annual Conference & Marketplace

Who Should Exhibit?

Any company providing products or services to the PEO industry should make it a point to be part of NAPEO's Marketplace! Examples include:

  • Accounting and HR software
  • Attorney firms
  • Background checks
  • Insurance services
  • Payroll services
  • Management consulting
  • Sales and marketing services
  • Banking and financial services
  • Retirement plans
  • Newsletter production
  • Employee benefits, including health, dental, disability, retirement, employee assistance programs, and more! 

Benefits of Exhibiting at NAPEO's Marketplace

  1. Develop solid sales leads through face-to-face contact with decision-makers in the PEO industry.
  2. Strengthen relationships with your current clients through a direct, personal approach.
  3. Introduce new products and services to the PEO industry.
  4. Gain first-hand updates on PEO industry trends and market changes that will enable you to better serve the needs of your clients.
  5. Evaluate your competition so you may better position yourself in the marketplace.
  6. Demonstrate your commitment to, and support of, NAPEO, the PEO industry's leading trade association.
  7. Develop or expand target markets.
  8. Reinforce your corporate image, and strengthen name recognition for your company in the PEO industry.
  9. Expand your database of prospects for post-show follow-up.
  10. Most importantly, increase sales and boost your profits by showcasing your services to a targeted, captive audience of buyers.

 Value-Added Aspects of NAPEO's Marketplace include...

  • 6 hours of concentrated non-opposed exhibit time with strategically placed food and beverage stations ensure that attendees visit all corners of the hall each day of the show!
  • Wine and beer tastings during the evening hours in the exhibit hall.
  • 7" x 44" ID sign, a 2' x 6' draped table with 2 side chairs, and a wastebasket for your booth.
  • Two complete mailing lists of attendees provided electronically — invaluable for invaluable for pre- or post-show mail/marketing efforts.
  • Exclusive opportunities to sponsor conference events, reinforcing your company's presence in the PEO industry.
  • Free promotion for your company in the on-site conference program.
  • Free promotion for your company on NAPEO's online exhibitor listing.
  • Discounted upgrades to full registration status to provide booth personnel with access to educational sessions. 

Floor Plan/Booth Selection Process

NAPEO will begin the exhibit booth space reservation process with interested exhibitors in late January.  If you are interested in exhibiting, please reach out to Nancy Benoudiz

Please email Nancy Benoudiz with any questions or call (703) 739-8169.

Who Will Attend?

 By title

By function

CEO, President, Owner 37%

Senior Management (General)

Vice President/EVP 24%

Sales/Marketing/Client Services/Business Development 

Director 16%

HR/Legal/Government Affairs

C-Level 10%


Manager/Supervisor 7%


Staff/Departmental Employee 5%

Risk Management/Benefits/UI

Unknown 1%




By company size

Gross Revenues PEO Companies in Attendance
Less than $10 Million
$10-15 Million
$15-50 Million
$50-150 Million
$150-500 Million
$500 Million - $4 Billion
$4 Billion or More
Non-Member PEO (unknown)

Ways to Enhance the Value of Your Exhibit Experience

  • Sponsor an Event at NAPEO's Annual Conference & Marketplace
    There is no better way to complement your exhibit presence in NAPEO’s Marketplace than to sponsor an event during NAPEO's 2017 Annual Conference & Marketplace. Sponsorship opportunities are available to fit any budget or marketing plan, and allow you to enhance brand awareness, increase exposure to attendees, and add value to your participation in NAPEO's Annual Conference.

  • Advertise in the PEO Insider
    As an exhibitor, you won't want to miss the opportunity to promote your presence in NAPEO's Marketplace by running an advertisement in the August/pre-show issues of NAPEO's monthly magazine, the PEO Insider. Offering the industry's best technical and legal information, the PEO Insider is "required reading" for all PEO owners and senior managers…the very same people who are your prime targets onsite at the show. Give them a reason to stop by your booth at NAPEO's conference by sharing your marketing message with thousands of PEO Insider readers prior to the show. Click here for ad specifications and rates.

For more information, contact Nancy Benoudiz, (703) 739-8169.