Marketing During Growth Mode
Whether your PEO has been in business 30 days or 30 years, marketing is an essential component of growth. However, just as no two PEOs are exactly alike, there isn’t just one tried-and-true recipe for marketing success. The American Marketing Association defines marketing as “…the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”1 While that may sound all-encompassing, it’s also true. What marketing—both internal and external—means for your PEO also will vary through the years and during the different stages of your company’s lifecycle.