MARKETING IN THE COVID-19 ERA
BY RYAN MCINERNEY
And just like that, first-time in-person appointments, stopping by, and shaking hands with prospects gave way to online marketing and fully virtual sales interactions.
This particular crisis has no doubt revealed the strengths and weaknesses of your digital investments and your historical view about their importance in your sales operation.
Whether you made the right strategic bets on digital strategy or not, you’re likely grappling with questions about what to do now and how to emerge from the economic gridlock on top.
Letter from the NAPEO President
WORKING TOGETHER IN TIMES OF CRISIS
BY PAT CLEARY
In my column last month, I mentioned the coming threat of COVID-19. At the time, we didn’t really know what to expect. In the ensuing month, we’ve seen the fallout, which was probably unthinkable a month ago. Once again, this industry is on the front lines. I am so proud of how PEOs have stepped up—in the face of some heroic odds—to continue to help their small business clients, to get them through a global pandemic, to answer the myriad of questions about paid leave, to hold their hands through the Payroll Protection Program (PPP) loan process, and to lend a hand, and an ear, and a shoulder. Kudos to you all.