Marketing Your PEO

NAPEO’s marketing firm LGND will add a custom voiceover ending to the two October Push radio advertisements using member-provided language of up to 16 words. The project will be completed in 3 business days or less, and final files will be provided to the client. Price includes one revision, if necessary.

Members: $200

Non-Members: n/a

NAPEO’s Marketing firm LGND will add your company logo to the October push online ads, newspaper ads, social media graphics, and GIFs of your choosing. Simply provide the design file of your logo and specify which October Push products you’d like the logo applied to. The project will be completed in 5 business days or less. Price includes up to two rounds of revisions, if necessary.

Members: $400
Non-Members: n/a

Professionally designed 8.5"x11" color brochures promoting the use of PEO services. Great for use with prospects, as a hand-out/leave-behind for trade shows and presentations, or lobbying appointments. Customization with PEO logo and contact information is available to NAPEO members.​

This colorful and lively graphic illustrates the three key findings of NAPEO's white paper series on how small businesses benefit from using PEOs. This impactful sales tool is powerful on its own, or can enhance your message when delivered with NAPEO's white papers or marketing brochures. Available through NAPEO's Print-on-Demand Portal:
Your Resource for NAPEO Marketing Brochures, White Papers, Fact Sheets, and Info Graphics.

An analysis of credible economic data that creates a true picture of size and impact of the PEO industry. Available through NAPEO's Print-on-Demand Portal:
Your Resource for NAPEO Marketing Brochures, White Papers, Fact Sheets, and Info Graphics.

This report uses comprehensive survey data from both small business owners and their employees to examine the differences in a variety of key areas between companies that use PEOs and comparable companies that do not. The analysis focuses on business success (financial, as well as competitiveness, innovation, customer service); multiple components of a company’s work, learning, and leadership environments; employee satisfaction/engagement/turnover; satisfaction with PEO services (asked of PEO clients only); and business owners’ concerns about meeting various business challenges. The analysis finds that working with PEOs yields a broad range of positive effects for PEO clients. Customization with PEO logo and contact information is available to NAPEO members.​

This powerful endorsement of the PEO value proposition was released in September 2014 and is the second in our NAPEO White Paper series. It is a comprehensive, objective analysis of existing economic data showing that companies using a PEO have lower employee turnover rates and higher business survival rates than businesses overall.

The first in a planned series, this white paper by noted economists Laurie Bassi and Dan McMurrer of McBassi and Associates shows that small businesses using PEOs grow faster than those that don't. The study also proves that PEOs are able to provide a broad array of HR services at a lower cost, saving small business clients at least 21 percent on HR administration. A powerful marketing tool for PEOs! Customization with PEO logo, contact information, and company information is available to NAPEO members.

This comprehensive overview of the PEO industry contains important data-based conclusions about the tangible benefits of using a PEO, as well as an overview at the size of industry, emerging trends affecting PEOs, and the potential impact of the IRS’s new certification program.