Skip To The Main Content

NAPEO's Annual Conference & Marketplace

NAPEO's flagship event, our Annual Conference & Marketplace, is the largest and most ​comprehensive PEO educational and networking event of the year. It is the chance for members of the PEO industry to get together each fall to swap lessons learned and gain insight form expert speakers. You won't want to miss the classroom learning complemented by interactive discussion forums, a comprehensive trade show, and valuable networking forums. This is the must-attend event for all PEO professionals and industry vendors.

Who Should Exhibit?

Any company providing products or services to the PEO industry should make it a point to be part of NAPEO's Marketplace! Examples include:

  • Accounting and HR software
  • Attorney firms
  • Background checks
  • Insurance services
  • Payroll services
  • Management consulting
  • Sales and marketing services
  • Banking and financial services
  • Retirement plans
  • Newsletter production
  • Employee benefits, including health, dental, disability, retirement, employee assistance programs, and more! 

Benefits of Exhibiting at NAPEO's Marketplace​

  1. Develop solid sales leads through face-to-face contact with decision-makers in the PEO industry.
  2. Strengthen relationships with your current clients through a direct, personal approach.
  3. Introduce new products and services to the PEO industry.
  4. Gain first-hand updates on PEO industry trends and market changes that will enable you to better serve the needs of your clients.
  5. Evaluate your competition so you may better position yourself in the marketplace.
  6. Demonstrate your commitment to, and support of, NAPEO, the PEO industry's leading trade association.
  7. Develop or expand target markets.
  8. Reinforce your corporate image, and strengthen name recognition for your company in the PEO industry.
  9. Expand your database of prospects for post-show follow-up.
  10. Most importantly, increase sales and boost your profits by showcasing your services to a targeted, captive audience of buyers.

 Value-Added Aspects of NAPEO's Marketplace include...

  • 6 hours of concentrated non-opposed exhibit time with strategically placed food and beverage stations ensure that attendees visit all corners of the hall each day of the show!
  • Wine and beer tastings during the evening hours in the exhibit hall.
  • 7" x 44" ID sign, a 2' x 6' draped table with 2 side chairs, and a wastebasket for your booth.
  • Two complete mailing lists of attendees provided electronically — invaluable for invaluable for pre- or post-show mail/marketing efforts.
  • Exclusive opportunities to sponsor conference events, reinforcing your company's presence in the PEO industry.
  • Free promotion for your company in the on-site conference program.
  • Free promotion for your company on NAPEO's ​online exhibitor listing.
  • Discounted upgrades to full registration status to provide booth personnel with access to educational sessions. 

Exhibit Space Costs for the 201​9 Marketplace

  • 10' x 10' Booth Space — $1,​​850 for NAPEO members, $5,350 for non-members
  • 10' x 20' Booth Space — $3,250 for NAPEO members, $6,550 for non-members
  • 20' x 20' Island — $​7,550 for NAPEO members​. Not available for non-members 
  • 10' wide x 6' deep (foyer) $1,600 for NAPEO members, $5,100 for non-members

Floor Plan/Booth Selection Process

Booth space is sold out at this time.  To be added to the wait list, please contact  Nancy Benoudiz to indicate interest. Returning exhibitors may reference NAPEO's Exhibit Point System ​and the 2019 Exhibit Space Rental Agreement  You may view the official Floor Plan ​now.  Please make sure to review and reference NAPEO's ​Booth Schematic detailing exhibitor display requirements and space guidelines. Please email Nancy Benoudiz with any questions or call (703) 739-8169.

Who Will Attend?

 By title

By function

CEO, President, Owner 37%

Senior Management (General)

Vice President/EVP 24%

Sales/Marketing/Client Services/Business Development 

Director 16%

HR/Legal/Government Affairs

C-Level 10%


Manager/Supervisor 7%


Staff/Departmental Employee 5%

Risk Management/Benefits/UI

Unknown 1%




By company size

Gross Revenues PEO Companies in Attendance
Less than $10 Million
$10-15 Million
$15-50 Million
$50-150 Million
$150-500 Million
$500 Million - $4 Billion
$4 Billion or More
Non-Member PEO (unknown)

Ways to Enhance the Value of Your Exhibit Experience

  • Sponsor an Event at NAPEO's Annual Conference & Marketplace
    There is no better way to complement your exhibit presence in NAPEO’s Marketplace than to sponsor an event during NAPEO's 201​7 Annual Conference & Marketplace. Sponsorship opportunities are available to fit any budget or marketing plan, and allow you to enhance brand awareness, increase exposure to attendees, and add value to your participation in NAPEO's Annual Conference.

  • Advertise in the PEO Insider
    As an exhibitor, you won't want to miss the opportunity to promote your presence in NAPEO's Marketplace by running an advertisement in the August/pre-show issues of NAPEO's monthly magazine, the PEO Insider. Offering the industry's best technical and legal information, the PEO Insider is "required reading" for all PEO owners and senior managers…the very same people who are your prime targets onsite at the show. Give them a reason to stop by your booth at NAPEO's conference by sharing your marketing message with thousands of PEO Insider readers prior to the show. Click here for ad specifications and rates.

For more information, contact Nancy Benoudiz, (703) 739-8169.