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NAPEO's 2024 Annual Conference & Marketplace

NAPEO’s 2024 Annual Conference & Marketplace will be held at the JW Marriott Orlando Grande Lakes in Orlando, Florida from September 16th - 18th.

Floor Plan/Booth Selection Process

The reservation process for exhibition space at NAPEO's 2024 Marketplace started in January for returning exhibitors.  You can view NAPEO's Exhibit Space Reservation Form and the official Floor Plan online.  The availability of booths is updated periodically as spaces are confirmed.  Returning exhibitors will be given priority to select booth space based on NAPEO's Exhibit Point System.  If you're a new company interested in exhibiting, you can email Nancy Benoudiz to receive more information. 

Ways to Enhance the Value of Your Exhibit Experience

  • Sponsor an Event at NAPEO's Annual Conference & Marketplace: There is no better way to complement your exhibit presence in NAPEO’s marketplace than to sponsor an event during NAPEO's 2023 Annual Conference & Marketplace. Sponsorship opportunities are available to fit any budget or marketing plan and allow you to enhance brand awareness, increase exposure to attendees, and add value to your participation in NAPEO's Annual Conference.

  • Advertise in the PEO Insider: As an exhibitor, you won't want to miss the opportunity to promote your presence in NAPEO's Marketplace by advertising the August/pre-show issues of NAPEO's monthly magazine, the PEO Insider. Offering the industry's best technical and legal information, the PEO Insider is "required reading" for all PEO owners and senior managers. The very same people are your prime targets onsite at the show. Give them a reason to stop by your booth at NAPEO's conference by sharing your marketing message with thousands of PEO Insider readers before the show.
Who Should Exhibit?
Any company providing products or services to the PEO industry should make it a point to be part of NAPEO's Marketplace! Examples include:
  • Accounting and HR software
  • Attorney firms
  • Background checks
  • Insurance services
  • Payroll services
  • Management consulting
  • Sales and marketing services
  • Banking and financial services
  • Retirement plans
  • Newsletter production
  • Employee benefits, including health, dental, disability, retirement, employee assistance programs, and more! 
Benefits of Exhibiting at NAPEO's Marketplace
  1. Develop solid sales leads through face-to-face contact with decision-makers in the PEO industry.
  2. Strengthen relationships with your current clients through a direct, personal approach.
  3. Introduce new products and services to the PEO industry.
  4. Gain first-hand updates on PEO industry trends and market changes that will enable you to serve the needs of your clients better.
  5. Evaluate your competition so you may better position yourself in the marketplace.
  6. Demonstrate your commitment to, and support of, NAPEO, the PEO industry's leading trade association.
  7. Develop or expand target markets.
  8. Reinforce your corporate image and strengthen name recognition for your company in the PEO industry.
  9. Expand your database of prospects for post-show follow-up.
  10. Most importantly, increase sales and boost your profits by showcasing your services to a targeted, captive audience of buyers.
Value-Added Aspects of NAPEO's Marketplace
  • Nearly 6 hours of concentrated non-opposed exhibit time with strategically placed food and beverage stations ensure that attendees visit all corners of the hall each day of the show!
  • Wine and beer tastings during the evening hours in the exhibit hall.
  • 7" x 44" ID sign, a 2' x 6' draped table with 2 side chairs, and a wastebasket for your booth.
  • Three complete mailing lists of attendees provided electronically — invaluable for pre- or post-show mail/marketing efforts. (All exhibitors will be emailed two pre-conference and one post-conference mailing list).
  • Exclusive opportunities to sponsor conference events, reinforcing your company's presence in the PEO industry.
  • Free promotion for your company in the on-site conference program.
  • Free promotion for your company on NAPEO's online exhibitor listing.
  • Discounted upgrades to full registration status to provide booth personnel with access to educational sessions. 
Who Will Attend? 

By title:By function:
CEO, President, Owner: 37%Senior Management (general): 42%
Vice President/EVP: 24%Sales/Marketing/Client Services/Business Development: 16%
Director: 16%HR/Legal/Government Affairs: 15%
C-level: 10%Operations/Technology: 13%
Manager/Supervisor: 7%Finance: 9%
Staff/Departmental Employee: 5%Risk Management/Benefits/UI: 4%
Unknown: 1%Other/Unknown: 1%

By company size:
Gross Revenues: PEO Companies in Attendance 
Less than $10 Million15%
$10-$15 Million5%
$15-$50 Million20%
$50-$150 Million20%
$150-$500 Million24%
$500 Million - $4 Billion6%
$4 Billion or more5%
Unknown/non-NAPEO member5%
View the preliminary schedule of events online

For more information, and to discuss exhibiting and sponsoring opportunities, contact Nancy Benoudiz, Vice President of Membership Development at (703) 739-8169.